Polarity UK seeks to help you how to achieve a better starting competitive position and demonstrate how to make the best use of the client´s competitive advantages. If the client hasn’t got a clear expansion strategy, Polarity UK also offers advisory in this area.

We provide market entry services on the following markets of Central and Eastern Europe: Poland, Czech Republic, Hungary, Romania, Russia, Slovakia and Ukraine.

We also provide assistance in implementation of the client´s approved expansion plan:

·         Obtaining information related to setting up a business in a new market

·         Establishing contact with business service companies (tax advisories, IT network vendors, real estate agents, suppliers etc.)

·         Analysis of the following market elements:

-          Macroeconomic situation of the target market and sector

-          Legal environment of the target market and sector

-          Key market players

-          Client’s competitive position in relation to other market players

-          Depending on the client‘s business activity, analysis of the most effective market entry option

We provide supervision of communication and marketing campaigns in a target market as a part of market entry strategy.